Rolex Prices Singapore 2026: Complete Price Guide

Disclaimer: Prices in this article are approximate and based on publicly available information as of January 2026. Rolex retail prices are set by Rolex SA and may vary. Secondary market prices fluctuate daily. Always verify current prices with dealers before making purchase decisions.

Rolex raised prices across all collections in January 2026. Steel models increased by 3-6%, while gold watches jumped 7-10%. This follows two price increases in 2025, making Rolex's third increase in twelve months.

If you're researching a Rolex purchase in Singapore, you need current numbers. This guide provides them.

This guide covers:

• January 2026 retail prices for all major collections
• Secondary market values (what you'll actually pay)
• Where to buy: authorised dealers vs pre-owned
• Which models trade above or below retail
• Price history and what it means for buyers

Understanding Rolex Pricing in Singapore

Rolex operates differently from most watch brands. There are two distinct markets:

Market	What It Means	Who Sets Price
Retail (MSRP)	Official price at authorised dealers	Rolex SA
Secondary/Grey market	Pre-owned or unworn from independent dealers	Supply and demand

For many popular Rolex models, the secondary market price exceeds retail. A steel Daytona with a retail price around S$23,000 trades for S$30,000-38,000 on the secondary market. This happens because authorised dealers can't meet demand, and buyers pay premiums for immediate availability.

Some models trade below retail. Gold Day-Date watches and certain Yacht-Master references often sell for less than their official price on the secondary market.

Understanding both prices helps you make informed decisions.

January 2026 Price Increases

Rolex implemented the following increases on January 1, 2026:

Material Category	Price Increase	Notes
Stainless steel	3-6%	Submariner, GMT-Master II, Explorer
Two-tone (Rolesor)	6-7%	Steel/gold combinations
Yellow gold	7-10%	Driven by gold commodity prices
White/Everose gold	7-8%	Similar to yellow gold
Platinum	5-6%	More modest than gold

This follows increases in January 2025 (~5%) and May 2025 (~4%). Cumulatively, many models cost 15-20% more than they did two years ago.

Professional Collection Prices

The Professional collection includes Rolex's sports watches. These are the most sought-after models and often trade above retail.

Submariner

Reference	Model	Material	Retail (S$)	Market (S$)	Premium
124060	Submariner No-Date	Steel	~13,500	14,500-16,000	+7-18%
126610LN	Submariner Date (black)	Steel	~15,000	15,500-17,500	+3-17%
126610LV	Submariner Date "Starbucks"	Steel	~15,500	17,000-19,000	+10-23%
126613LB	Submariner Date (blue)	Steel/gold	~22,000	20,000-23,000	-9 to +5%
126618LB	Submariner Date (blue)	Yellow gold	~52,000	45,000-50,000	-4 to -13%
126619LB	Submariner Date (blue)	White gold	~55,000	48,000-54,000	-2 to -13%

The steel Submariner remains one of Rolex's strongest performers. Gold variants trade at or below retail.

GMT-Master II

Reference	Model	Material	Retail (S$)	Market (S$)	Premium
126710BLRO	"Pepsi" Jubilee	Steel	~16,200	20,000-24,000	+23-48%
126710BLNR	"Batman" Jubilee	Steel	~16,200	19,000-22,000	+17-36%
126720VTNR	"Sprite" Left-handed	Steel	~16,200	18,000-21,000	+11-30%
126710GRNR	"Bruce Wayne" Oyster	Steel	~16,200	17,500-20,000	+8-23%
126711CHNR	"Root Beer"	Steel/Everose	~24,500	24,000-27,000	-2 to +10%
126715CHNR	"Root Beer"	Everose gold	~55,000	48,000-55,000	-13 to 0%

Steel GMT-Master II models remain in high demand. The Pepsi on Jubilee bracelet commands the highest premium. Two-tone and gold variants trade closer to or below retail.

Cosmograph Daytona

Reference	Model	Material	Retail (S$)	Market (S$)	Premium
126500LN	Daytona (white dial)	Steel	~22,800	33,000-40,000	+45-75%
126500LN	Daytona (black dial)	Steel	~22,800	30,000-36,000	+32-58%
126518LN	Daytona Oysterflex	Yellow gold	~46,000	45,000-52,000	-2 to +13%
126519LN	Daytona Oysterflex	White gold	~50,000	48,000-55,000	-4 to +10%
126506	Daytona	Platinum	~115,000	135,000-160,000	+17-39%

The steel Daytona remains Rolex's most inaccessible watch at retail. Secondary market prices have risen sharply since late 2025. White dial ("Panda") versions typically command higher premiums than black dial variants.

Explorer

Reference	Model	Material	Retail (S$)	Market (S$)	Premium
124270	Explorer 36mm	Steel	~10,000	9,500-11,000	-5 to +10%
224270	Explorer 40mm	Steel	~10,500	10,000-11,500	-5 to +10%
226570	Explorer II (black)	Steel	~12,500	11,500-13,500	-8 to +8%
226570	Explorer II (white)	Steel	~12,500	12,000-14,500	-4 to +16%

Explorer models trade close to retail, making them more accessible than other Professional models. The Explorer II "Polar" (white dial) typically commands a slight premium over the black dial.

Sea-Dweller and Deepsea

Reference	Model	Material	Retail (S$)	Market (S$)	Premium
126600	Sea-Dweller	Steel	~17,500	15,000-17,500	-14 to 0%
136660	Deepsea (black)	Steel	~19,000	16,500-19,000	-13 to 0%
136660	Deepsea D-Blue	Steel	~19,000	17,000-20,000	-11 to +5%
126067	Deepsea Challenge	Titanium	~32,000	28,000-33,000	-13 to +3%

Sea-Dweller and Deepsea models are more available than Submariner and trade near or slightly below retail. These represent good value for buyers wanting a professional dive watch without the premium.

Yacht-Master

Reference	Model	Material	Retail (S$)	Market (S$)	Premium
126622	Yacht-Master 40	Steel/Platinum	~18,000	16,000-18,500	-11 to +3%
226659	Yacht-Master 42	White gold	~42,000	35,000-42,000	-17 to 0%
226658	Yacht-Master 42	Yellow gold	~45,000	38,000-45,000	-16 to 0%

Yacht-Master models generally trade at or below retail. The steel/platinum 40mm version offers good value for those wanting a sportier Rolex without the waitlist.

Classic Collection Prices

Datejust

The Datejust is Rolex's most diverse collection, with prices varying significantly based on size, material, dial, and bezel configuration.

Reference	Model	Material	Retail (S$)	Market (S$)	Premium
126200	Datejust 36 smooth	Steel	~10,000	9,000-10,500	-10 to +5%
126234	Datejust 36 fluted	Steel/WG	~12,500	11,000-13,500	-12 to +8%
126300	Datejust 41 smooth	Steel	~10,500	9,500-11,000	-10 to +5%
126334	Datejust 41 fluted	Steel/WG	~14,000	12,500-15,500	-11 to +11%
126331	Datejust 41	Steel/Everose	~20,000	17,000-20,000	-15 to 0%

Datejust pricing varies enormously by configuration. Popular dial colours (blue, green, Wimbledon) command premiums. Less desirable configurations trade below retail.

Day-Date

Reference	Model	Material	Retail (S$)	Market (S$)	Premium
228238	Day-Date 40	Yellow gold	~52,000	43,000-50,000	-17 to -4%
228239	Day-Date 40	White gold	~55,000	46,000-53,000	-16 to -4%
228235	Day-Date 40	Everose gold	~55,000	46,000-53,000	-16 to -4%
228206	Day-Date 40	Platinum	~90,000	75,000-88,000	-17 to -2%

Day-Date models consistently trade below retail on the secondary market. This makes pre-owned Day-Date purchases attractive for buyers who want gold Rolex without paying full retail.

Oyster Perpetual

Reference	Model	Size	Retail (S$)	Market (S$)	Premium
277200	Oyster Perpetual	31mm	~7,800	7,000-8,500	-10 to +9%
126000	Oyster Perpetual	36mm	~8,300	7,500-9,500	-10 to +14%
124300	Oyster Perpetual	41mm	~9,000	8,500-13,000	-6 to +44%

Oyster Perpetual pricing depends heavily on dial colour. The discontinued "Tiffany blue" (turquoise) dial trades at massive premiums. Standard colours trade near or slightly below retail.

Sky-Dweller

Reference	Model	Material	Retail (S$)	Market (S$)	Premium
336934	Sky-Dweller	Steel/WG	~23,000	22,000-26,000	-4 to +13%
326238	Sky-Dweller	Yellow gold	~58,000	48,000-55,000	-17 to -5%
336235	Sky-Dweller Oysterflex	Everose gold	~55,000	45,000-52,000	-18 to -5%

The steel/white gold Sky-Dweller trades near retail and offers exceptional value considering its annual calendar complication. Gold variants trade significantly below retail.

Where to Buy Rolex in Singapore

Authorised Dealers

These are the only retailers authorised to sell new Rolex watches at official retail prices:

Retailer	Locations	Notes
The Hour Glass	ION Orchard, VivoCity, Takashimaya, others	Largest AD network in Singapore
Cortina Watch	Mandarin Gallery, Paragon, others	Major multi-brand retailer
Kee Hing Hung	18 Robinson	Boutique experience
Sincere Fine Watches	Marina Bay Sands, ION Orchard	High-end focus

Reality check: Most popular steel sports models (Submariner, GMT-Master II, Daytona) are not immediately available at authorised dealers. Expect waitlists of months to years. Having purchase history with a dealer improves your chances.

Pre-Owned Dealers

For immediate availability, licensed pre-owned dealers offer watches at market prices:

Dealer	Location	Specialties
Watch Exchange	Far East Plaza #03-132	Largest selection, 5,000+ reviews
Watchbook	Far East Plaza	All major brands
JPendulum	Far East Plaza	Patek Philippe specialist
Watch Capital	Multiple locations	Consignment focus
Three Crowns	Far East Plaza #03-06	Rolex and diamonds
House of Watches	Various	Growing presence

All reputable dealers hold SPF Secondhand Goods Dealer licences and MinLaw registration. Verify licensing before transacting.

Private Marketplaces

Platform	Pros	Cons
Chrono24	Global selection, buyer protection	Fees, international shipping
Carousell	Local, no fees	Scam risk, no protection
WatchCharts	Price transparency, verification	Smaller selection

Private sales can offer better prices but require more diligence on authentication and transaction security.

Models That Trade Above Retail

If you want a Rolex that will likely retain or appreciate in value, focus on these characteristics:

Factor	Why It Matters
Steel sports models	Highest demand, lowest production
Discontinued references	Supply fixed, demand continues
Desirable colourways	Pepsi, Batman, Starbucks bezels
Current production	Easiest to service and authenticate

Current best performers (January 2026):

Model	Premium Over Retail
Daytona 126500LN (white)	+45-75%
GMT-Master II Pepsi	+23-48%
Daytona 126500LN (black)	+32-58%
GMT-Master II Batman	+17-36%
Submariner Starbucks	+10-23%

Models That Trade Below Retail

If value matters more than exclusivity, consider models trading at discounts:

Model	Discount From Retail
Day-Date 40 (all gold)	-4 to -17%
Submariner (gold)	-4 to -13%
Sky-Dweller (gold)	-5 to -18%
GMT-Master II Root Beer (gold)	0 to -13%
Sea-Dweller	0 to -14%
Yacht-Master (gold)	0 to -17%

Gold Rolex watches often represent better value on the secondary market than retail. You get the same watch with the same warranty (for recent pieces) at a meaningful discount.

Price History: 2020-2026

Understanding how prices have moved helps contextualise current values:

Model	2020 Retail	2026 Retail	Increase
Submariner No-Date	~S$10,800	~S$13,500	+25%
GMT-Master II	~S$12,800	~S$16,200	+27%
Daytona (steel)	~S$18,500	~S$22,800	+23%
Datejust 41 (fluted)	~S$11,000	~S$14,000	+27%
Day-Date 40 (yellow gold)	~S$44,000	~S$52,000	+18%

Secondary market prices have been more volatile. Steel sports models peaked in early 2022, corrected through 2023, and have been recovering since late 2025.

Buying Strategies

If You Want Steel Sports Models

1. Register with authorised dealers – Put your name on waitlists at multiple ADs
2. Build purchase history – Buy available models (Datejust, OP) to demonstrate commitment
3. Be patient – Waitlists for Daytona can exceed 3 years
4. Consider pre-owned – Pay the premium for immediate availability
5. Protect your purchase – Insurance covers risks AD warranties don't

If You Want Best Value

1. Target secondary market discounts – Day-Date, gold Submariner, Sea-Dweller
2. Look at less popular dials – Champagne, silver, and grey dials trade lower
3. Consider 36mm sizes – Often priced below 41mm equivalents
4. Buy pre-owned with papers – Full set commands best resale
5. Time your purchase – Post-price-increase premiums often soften after 2-3 months

If You're Investing

1. Stick to steel sports – Best historical performance
2. Buy full sets – Box and papers add 15-25% to resale value
3. Keep it unworn – Condition matters for collector value
4. Document everything – Purchase receipts, service records
5. Insure properly – Replacement value coverage, not depreciated

FAQ

What is the cheapest Rolex in Singapore?

The Oyster Perpetual 28 (ref. 277200) has the lowest retail price at approximately S$7,800. On the secondary market, you can find pre-owned Oyster Perpetual and older Datejust models starting around S$6,000-8,000.

Why are Rolex watches so expensive in Singapore?

Rolex prices in Singapore reflect global pricing set by Rolex SA in Swiss Francs, converted to local currency. Singapore doesn't impose import duties on watches, so prices are competitive with other markets. The high secondary market prices reflect demand exceeding supply for popular models.

Can I buy a Rolex from an authorised dealer in Singapore?

Yes, but popular models have waitlists. Entry-level models like Datejust and Oyster Perpetual are more available. Steel sports models (Submariner, GMT-Master II, Daytona) typically require months or years of waiting and established purchase history.

Are pre-owned Rolex watches worth buying?

Pre-owned Rolex watches can offer excellent value, particularly for gold models trading below retail or steel sports models for those unwilling to wait on AD lists. Ensure you buy from licensed dealers who verify authenticity and provide documentation.

How much has Rolex increased prices in 2026?

Rolex increased prices in January 2026 by 3-6% on steel models, 6-7% on two-tone, and 7-10% on gold. This follows increases of approximately 5% in January 2025 and 4% in May 2025.

Which Rolex holds value best?

Steel sports models consistently hold value best. The Daytona, GMT-Master II Pepsi, and Submariner have historically maintained or appreciated above retail. Gold and two-tone models typically depreciate from retail but stabilise over time.

Should I buy a Rolex now or wait for prices to drop?

Rolex retail prices have not decreased in recent memory. Secondary market prices fluctuate but have trended upward over the long term. Waiting for lower prices is historically not a successful strategy for Rolex purchases.

How do I verify a Rolex is authentic?

Buy from authorised dealers or licensed pre-owned dealers with authentication processes. Reputable dealers use multi-point inspections, verify serial numbers, and can open the caseback to confirm movement authenticity. For private purchases, use professional authentication services before transacting.

What warranty do Rolex watches have?

New Rolex watches from authorised dealers carry a 5-year international warranty. Pre-owned watches may have remaining warranty if recently purchased new. Many pre-owned dealers offer their own warranties (typically 1-2 years) covering mechanical issues.

Is Rolex a good investment?

Some Rolex models have appreciated significantly, but watches should not be considered primary investments. Transaction costs (insurance, service, dealer margins) reduce returns. Buy watches you want to wear, and consider value retention a bonus rather than a guarantee.

MINT Conclusion

Rolex pricing in Singapore follows predictable patterns once you understand both retail and secondary markets. Steel sports models command premiums; gold models often trade below retail. Knowing current values helps you negotiate fairly and avoid overpaying.

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